  {"id":2010,"date":"2019-08-21T16:17:02","date_gmt":"2019-08-21T21:17:02","guid":{"rendered":"https:\/\/www.missouriwestern.edu\/brand\/?page_id=2010"},"modified":"2026-01-12T13:51:09","modified_gmt":"2026-01-12T19:51:09","slug":"brand-guide","status":"publish","type":"page","link":"https:\/\/www.missouriwestern.edu\/brand\/brand-guide\/","title":{"rendered":"Brand Guide"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-parallax-none hundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-no-small-visibility\" style=\"background-color: #ffc107;background-image: url(/brand/wp-json/wp/v2/pages/2010/&quot;https:////www.missouriwestern.edu/brand/wp-content/uploads/sites/143/2025/07/MarcomCover1.jpg&quot;);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:30px;padding-bottom:0px;padding-left:30px;margin-bottom: 0px;margin-top: -20px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:500px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:30px;padding-bottom:0px;padding-left:30px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-first\" style=\"width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% ) * 0.66666666666667 ) );margin-right: 4%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 20px 20px 20px 20px;\"><div class=\"fusion-text fusion-text-1\" style=\"transform:translate3d(0,0,0);\"><h1><strong>Welcome<\/strong><\/h1>\n<p>Consistent branding is essential to showcasing who we are to students, staff, stakeholders and the community. By following established writing and visual guidelines, we ensure that University materials and communications are clear, cohesive and reflective of our identity. This guide outlines standards and best practices for representing 大象传媒 across all forms of communication. It is designed to help create a unified and recognizable presence in our region and beyond.<\/p>\n<p>Thank you for helping uphold the University\u2019s reputation.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-last\" style=\"width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% ) * 0.33333333333333 ) );margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:10px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img width=\"2560\" height=\"2560\" alt=\"student on laptop at Starbucks\" title=\"IMG_4288-Enhanced-NR-Edit Square\" src=\"https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/IMG_4288-Enhanced-NR-Edit-Square-scaled.jpg\" class=\"img-responsive wp-image-2609\" srcset=\"https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/IMG_4288-Enhanced-NR-Edit-Square-200x200.jpg 200w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/IMG_4288-Enhanced-NR-Edit-Square-400x400.jpg 400w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/IMG_4288-Enhanced-NR-Edit-Square-600x600.jpg 600w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/IMG_4288-Enhanced-NR-Edit-Square-800x800.jpg 800w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/IMG_4288-Enhanced-NR-Edit-Square-1200x1200.jpg 1200w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/IMG_4288-Enhanced-NR-Edit-Square-scaled.jpg 2560w\" sizes=\"(max-width: 800px) 100vw, 600px\" \/><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #ffc700;background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center\" style=\"max-width:104%;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_2_3 2_3 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-2\" style=\"transform:translate3d(0,0,0);\"><h1 style=\"text-align: center;\"><span style=\"font-size: 24pt; color: #000000;\">Brand Guide<\/span><\/h1>\n<\/div><div class=\"fusion-text fusion-text-3\" style=\"transform:translate3d(0,0,0);\"><p>All marketing, advertising, promotional items, branding pieces and other materials are required to adhere to these guidelines. If you have any questions about the guidelines found here, contact Marketing and Communications at <strong><a href=\"mailto:marketing@missouriwestern.edu\">marketing@missouriwestern.edu<\/a><\/strong>.<\/p>\n<\/div><style type=\"text\/css\">#accordion-2010-1 .fusion-panel:hover, #accordion-2010-1 .fusion-panel.hover{ background-color: #ffffff } #accordion-2010-1 .fusion-panel { border-color:#cccccc; border-width:1px; background-color:#ffffff; }.fusion-accordian  #accordion-2010-1 .panel-title a .fa-fusion-box{ color: #ffffff;}.fusion-accordian  #accordion-2010-1 .panel-title a .fa-fusion-box:before{ font-size: 13px; width: 13px;}.fusion-accordian  #accordion-2010-1 .panel-title a{font-size:18px;}.fusion-accordian  #accordion-2010-1 .fa-fusion-box { background-color: #333333;border-color: #333333;}.fusion-accordian  #accordion-2010-1 .panel-title a:hover, #accordion-2010-1 .fusion-toggle-boxed-mode:hover .panel-title a { color: #3a3a3a;}.fusion-accordian  #accordion-2010-1 .panel-title .active .fa-fusion-box,.fusion-accordian  #accordion-2010-1 .panel-title a:hover .fa-fusion-box { background-color: #3a3a3a!important;border-color: #3a3a3a!important;}<\/style><div class=\"accordian fusion-accordian\"><div class=\"panel-group\" id=\"accordion-2010-1\" role=\"tablist\"><div class=\"fusion-panel panel-default fusion-toggle-no-divider fusion-toggle-boxed-mode\" role=\"tabpanel\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\"><a aria-expanded=\"false\" aria-selected=\"false\" aria-controls=\"e9e54f46608705bbc\" role=\"tab\" data-toggle=\"collapse\" data-parent=\"#accordion-2010-1\" data-target=\"#e9e54f46608705bbc\" href=\"#e9e54f46608705bbc\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Identity<\/span><\/a><\/h4><\/div><div id=\"e9e54f46608705bbc\" class=\"panel-collapse collapse \"><div class=\"panel-body toggle-content fusion-clearfix\">\n<h3>Primary Usage<\/h3>\n<p>For years, students, alumni and community members have affectionately referred to 大象传媒 as 大象传媒. Recognizing the value of its familiarity, approachability, and distinct character, the University adopted 大象传媒 for official branding purposes in 2025.<\/p>\n<p><strong>大象传媒 is the primary way we should refer to the University.<\/strong><\/p>\n<h3>Using 大象传媒<\/h3>\n<p>When communicating to internal and external audiences, use 大象传媒.<\/p>\n<p>This includes:<\/p>\n<ul>\n<li>Marketing materials<\/li>\n<li>Campus communications<\/li>\n<li>Community outreach<\/li>\n<li>Promotional items<\/li>\n<li>Routine correspondence<\/li>\n<li>Website content<\/li>\n<\/ul>\n<p>大象传媒 must always appear with:<\/p>\n<ul>\n<li>Capital M<\/li>\n<li>Capital W<\/li>\n<li>No space between Mo and West<\/li>\n<li>No period and no hyphen<\/li>\n<\/ul>\n<h3>Using 大象传媒<\/h3>\n<p>Reserve 大象传媒 for situations requiring the highest level of formality.<\/p>\n<p>This includes:<\/p>\n<ul>\n<li>Diplomas and certificates<\/li>\n<li>Legal documents<\/li>\n<li>Obituaries<\/li>\n<li>Formal academic publications<\/li>\n<li>Official governmental communications<\/li>\n<\/ul>\n<p>In instances where clarity is essential on first reference, like some news items, press releases or journal articles, 大象传媒 can be used on first reference. 大象传媒 should be used in subsequent references.<\/p>\n<h3>Using Other Forms<\/h3>\n<p>The only other acceptable name variation is MWSU.<\/p>\n<p>MWSU is acceptable in select circumstances, like merchandise, where style or space dictates 大象传媒 cannot be used. If it is possible to use 大象传媒, that form should always be considered first. MWSU should not be used in large blocks of text where there is room to use 大象传媒. MWSU and 大象传媒 should not appear on the same piece.<\/p>\n<p>Unacceptable forms include, but are not limited to:<\/p>\n<ul>\n<li>Mo. Western<\/li>\n<li>Western<\/li>\n<li>大象传媒 Western<\/li>\n<li>大象传媒 Western State<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-toggle-no-divider fusion-toggle-boxed-mode\" role=\"tabpanel\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\"><a aria-expanded=\"false\" aria-selected=\"false\" aria-controls=\"bef0b1f9f8200b93d\" role=\"tab\" data-toggle=\"collapse\" data-parent=\"#accordion-2010-1\" data-target=\"#bef0b1f9f8200b93d\" href=\"#bef0b1f9f8200b93d\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Primary marks<\/span><\/a><\/h4><\/div><div id=\"bef0b1f9f8200b93d\" class=\"panel-collapse collapse \"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>The 大象传媒 Logo, 大象传媒 Centered Logo, and 大象传媒 Wordmark are the primary logos to be used in almost all\u00a0university marketing and communications. There are three approved variations to suit a variety of layout implementations. For example, the 大象传媒 Centered Logo often pairs best with other centered content. Logos with the Griffon should be prioritized in layouts where the Griffon doesn&#8217;t appear elsewhere.<\/p>\n<style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-1{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-1 fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h1 class=\"title-heading-left\" style=\"margin:0;\">Primary Marks<\/h1><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div>\n<h3 style=\"text-align: center;\">大象传媒 Logo<\/h3>\n<p><img class=\"aligncenter wp-image-2577 size-fusion-600\" src=\"https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/大象传媒-Logo-600x141.png\" alt=\"大象传媒 Logo\" width=\"600\" height=\"141\" srcset=\"https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/大象传媒-Logo-200x47.png 200w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/大象传媒-Logo-300x70.png 300w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/大象传媒-Logo-400x94.png 400w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/大象传媒-Logo-600x141.png 600w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/大象传媒-Logo-768x180.png 768w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/大象传媒-Logo-800x188.png 800w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/大象传媒-Logo-1024x240.png 1024w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/大象传媒-Logo-1200x282.png 1200w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/大象传媒-Logo-1320x310.png 1320w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/大象传媒-Logo-1536x360.png 1536w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h3 style=\"text-align: center;\">大象传媒 Centered Logo<\/h3>\n<p><img class=\"aligncenter wp-image-2576 size-fusion-600\" src=\"https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/大象传媒-Centered-Logo-1-600x141.png\" alt=\"大象传媒 Centered Logo\" width=\"600\" height=\"141\" srcset=\"https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/大象传媒-Centered-Logo-1-200x47.png 200w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/大象传媒-Centered-Logo-1-300x70.png 300w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/大象传媒-Centered-Logo-1-400x94.png 400w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/大象传媒-Centered-Logo-1-600x141.png 600w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/大象传媒-Centered-Logo-1-768x180.png 768w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/大象传媒-Centered-Logo-1-800x188.png 800w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/大象传媒-Centered-Logo-1-1024x240.png 1024w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/大象传媒-Centered-Logo-1-1200x282.png 1200w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/大象传媒-Centered-Logo-1-1320x310.png 1320w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/大象传媒-Centered-Logo-1-1536x360.png 1536w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h3 style=\"text-align: center;\">大象传媒 Wordmark<\/h3>\n<p><img class=\"aligncenter wp-image-2610 size-fusion-600\" src=\"https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/大象传媒-Wordmark-600x159.png\" alt=\"大象传媒 in black \" width=\"600\" height=\"159\" srcset=\"https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/大象传媒-Wordmark-200x53.png 200w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/大象传媒-Wordmark-300x79.png 300w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/大象传媒-Wordmark-400x106.png 400w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/大象传媒-Wordmark-600x159.png 600w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/大象传媒-Wordmark-768x203.png 768w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/大象传媒-Wordmark-800x211.png 800w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/大象传媒-Wordmark-1024x271.png 1024w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/大象传媒-Wordmark-1200x317.png 1200w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/大象传媒-Wordmark-1320x349.png 1320w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/大象传媒-Wordmark-1536x406.png 1536w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-toggle-no-divider fusion-toggle-boxed-mode\" role=\"tabpanel\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\"><a aria-expanded=\"false\" aria-selected=\"false\" aria-controls=\"c5d8a9b71cadfa3d6\" role=\"tab\" data-toggle=\"collapse\" data-parent=\"#accordion-2010-1\" data-target=\"#c5d8a9b71cadfa3d6\" href=\"#c5d8a9b71cadfa3d6\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Department Logos\/Unit Lockups<\/span><\/a><\/h4><\/div><div id=\"c5d8a9b71cadfa3d6\" class=\"panel-collapse collapse \"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>All university divisions or departments must use an official 大象传媒 Department\/Division Lockup. No other marks or alternate versions may be created and used as a logo to represent a university entity.<\/p>\n<p>All requests for 大象传媒 unit lockups must be submitted to Marketing and Communications.<\/p>\n<style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-2{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-2 fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h1 class=\"title-heading-left\" style=\"margin:0;\">Unit Lockup<\/h1><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div>\n<p><img class=\"aligncenter size-fusion-600 wp-image-2612\" src=\"https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/Unit-Lockup-Template-CMYK-600x228.png\" alt=\"大象传媒 Centered Logo with \" width=\"600\" height=\"228\" name=\"\" srcset=\"https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/Unit-Lockup-Template-CMYK-200x76.png 200w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/Unit-Lockup-Template-CMYK-300x114.png 300w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/Unit-Lockup-Template-CMYK-400x152.png 400w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/Unit-Lockup-Template-CMYK-600x228.png 600w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/Unit-Lockup-Template-CMYK-768x292.png 768w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/Unit-Lockup-Template-CMYK-800x304.png 800w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/Unit-Lockup-Template-CMYK-1024x389.png 1024w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/Unit-Lockup-Template-CMYK-1200x456.png 1200w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/Unit-Lockup-Template-CMYK.png 1244w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-toggle-no-divider fusion-toggle-boxed-mode\" role=\"tabpanel\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\"><a aria-expanded=\"false\" aria-selected=\"false\" aria-controls=\"4f61c4d7a20ea3ff8\" role=\"tab\" data-toggle=\"collapse\" data-parent=\"#accordion-2010-1\" data-target=\"#4f61c4d7a20ea3ff8\" href=\"#4f61c4d7a20ea3ff8\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Secondary Marks<\/span><\/a><\/h4><\/div><div id=\"4f61c4d7a20ea3ff8\" class=\"panel-collapse collapse \"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>The Stacked 大象传媒 Logo and 大象传媒 Lettermark are secondary marks that should only be used in layouts with\u00a0unique needs or space constraints. These marks should never be used as a primary introduction to the brand.<\/p>\n<p>All usage of secondary marks must be submitted to and approved by Marketing and Communications.<\/p>\n<style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-3{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-3 fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h1 class=\"title-heading-left\" style=\"margin:0;\">Secondary Marks<\/h1><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div>\n<p><img class=\"alignright wp-image-2615 size-medium\" src=\"https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/Watermarked-lettermark-300x300.jpg\" alt=\"MW with Griffon Permission required\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/Watermarked-lettermark-50x50.jpg 50w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/Watermarked-lettermark-66x66.jpg 66w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/Watermarked-lettermark-150x150.jpg 150w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/Watermarked-lettermark-200x200.jpg 200w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/Watermarked-lettermark-300x300.jpg 300w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/Watermarked-lettermark-400x400.jpg 400w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/Watermarked-lettermark-600x600.jpg 600w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/Watermarked-lettermark-768x768.jpg 768w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/Watermarked-lettermark-800x800.jpg 800w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/Watermarked-lettermark-1024x1024.jpg 1024w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/Watermarked-lettermark.jpg 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><img class=\"alignleft wp-image-2616 size-medium\" src=\"https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/Watermarked-Stacked-大象传媒-300x300.jpg\" alt=\"Stacked 大象传媒 permission required\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/Watermarked-Stacked-大象传媒-50x50.jpg 50w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/Watermarked-Stacked-大象传媒-66x66.jpg 66w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/Watermarked-Stacked-大象传媒-150x150.jpg 150w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/Watermarked-Stacked-大象传媒-200x200.jpg 200w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/Watermarked-Stacked-大象传媒-300x300.jpg 300w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/Watermarked-Stacked-大象传媒-400x400.jpg 400w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/Watermarked-Stacked-大象传媒-600x600.jpg 600w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/Watermarked-Stacked-大象传媒-768x768.jpg 768w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/Watermarked-Stacked-大象传媒-800x800.jpg 800w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/Watermarked-Stacked-大象传媒-1024x1024.jpg 1024w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/Watermarked-Stacked-大象传媒.jpg 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-toggle-no-divider fusion-toggle-boxed-mode\" role=\"tabpanel\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\"><a aria-expanded=\"false\" aria-selected=\"false\" aria-controls=\"02fec7eac5009a886\" role=\"tab\" data-toggle=\"collapse\" data-parent=\"#accordion-2010-1\" data-target=\"#02fec7eac5009a886\" href=\"#02fec7eac5009a886\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Formal Marks<\/span><\/a><\/h4><\/div><div id=\"02fec7eac5009a886\" class=\"panel-collapse collapse \"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>The full name MWSU Logo and MWSU Horizontal Logo may only be used for situations requiring the highest level of formality. Review the Name Usage section of this document to determine if a formal mark is appropriate. All usage of formal marks must be submitted to and approved by Marketing and Communications.<\/p>\n<style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-4{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-4 fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h1 class=\"title-heading-left\" style=\"margin:0;\">Formal Marks<\/h1><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div>\n<p><img class=\"alignleft size-medium wp-image-2617\" src=\"https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/Watermarked-mwsu-wordmark-300x300.jpg\" alt=\"mwsu wordmark requires permission\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/Watermarked-mwsu-wordmark-50x50.jpg 50w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/Watermarked-mwsu-wordmark-66x66.jpg 66w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/Watermarked-mwsu-wordmark-150x150.jpg 150w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/Watermarked-mwsu-wordmark-200x200.jpg 200w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/Watermarked-mwsu-wordmark-300x300.jpg 300w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/Watermarked-mwsu-wordmark-400x400.jpg 400w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/Watermarked-mwsu-wordmark-600x600.jpg 600w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/Watermarked-mwsu-wordmark-768x768.jpg 768w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/Watermarked-mwsu-wordmark-800x800.jpg 800w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/Watermarked-mwsu-wordmark-1024x1024.jpg 1024w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/Watermarked-mwsu-wordmark.jpg 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><img class=\"alignright size-medium wp-image-2618\" src=\"https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/Watermarked-mwsu-horizontal-300x300.jpg\" alt=\"horizontal mwsu requires permission\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/Watermarked-mwsu-horizontal-50x50.jpg 50w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/Watermarked-mwsu-horizontal-66x66.jpg 66w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/Watermarked-mwsu-horizontal-150x150.jpg 150w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/Watermarked-mwsu-horizontal-200x200.jpg 200w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/Watermarked-mwsu-horizontal-300x300.jpg 300w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/Watermarked-mwsu-horizontal-400x400.jpg 400w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/Watermarked-mwsu-horizontal-600x600.jpg 600w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/Watermarked-mwsu-horizontal-768x768.jpg 768w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/Watermarked-mwsu-horizontal-800x800.jpg 800w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/Watermarked-mwsu-horizontal-1024x1024.jpg 1024w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/Watermarked-mwsu-horizontal.jpg 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-toggle-no-divider fusion-toggle-boxed-mode\" role=\"tabpanel\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\"><a aria-expanded=\"false\" aria-selected=\"false\" aria-controls=\"7af4616fc07a0f718\" role=\"tab\" data-toggle=\"collapse\" data-parent=\"#accordion-2010-1\" data-target=\"#7af4616fc07a0f718\" href=\"#7af4616fc07a0f718\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Additional Logo Information<\/span><\/a><\/h4><\/div><div id=\"7af4616fc07a0f718\" class=\"panel-collapse collapse \"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>For more details about logo usage, including other limited-use marks, clear space and minimum sizes, color variations and common misuses to avoid, please see the full <a href=\"https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/大象传媒-Brand-Guide-FNL.pdf\" target=\"_blank\" rel=\"noopener\">大象传媒 Brand Guide<\/a>, adopted in July 2025.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-toggle-no-divider fusion-toggle-boxed-mode\" role=\"tabpanel\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\"><a aria-expanded=\"false\" aria-selected=\"false\" aria-controls=\"13e44e71f8d391f85\" role=\"tab\" data-toggle=\"collapse\" data-parent=\"#accordion-2010-1\" data-target=\"#13e44e71f8d391f85\" href=\"#13e44e71f8d391f85\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Colors<\/span><\/a><\/h4><\/div><div id=\"13e44e71f8d391f85\" class=\"panel-collapse collapse \"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Black and gold have long been 大象传媒\u2019s identifying colors. Griffon Gold and Griffon Black should comprise the majority of color usage in all university communications.<\/p>\n<p>The Secondary Colors may only be used as an accent to the primary palette. They may not be used in place of Griffon Gold and\/or Griffon Black.<\/p>\n<hr \/>\n<h2 style=\"text-align: center;\">PMS Uncoated Colors for Printed Materials<\/h2>\n<table style=\"width: 100%; border-collapse: collapse; border-style: none;\" cellpadding=\"30px\">\n<tbody>\n<tr>\n<td style=\"width: 25%; vertical-align: bottom; text-align: left; border-style: none;\">\n<h3>Griffon Black<\/h3>\n<p>PMS Black<\/td>\n<td style=\"width: 25%; background-color: #232020; vertical-align: bottom; text-align: right; border-style: none;\"><\/td>\n<td style=\"width: 25%; background-color: #929597; vertical-align: bottom; text-align: right; border-style: none;\"><span style=\"color: #000000;\"><strong>50%<\/strong><\/span><\/td>\n<td style=\"width: 25%; background-color: #d1d2d4; vertical-align: bottom; text-align: right; border-style: none;\"><strong>20%<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%; vertical-align: bottom; text-align: left; border-style: none;\">\n<h3>Griffon Gold<\/h3>\n<p>PMS 123C<\/td>\n<td style=\"width: 25%; background-color: #ffc214; vertical-align: bottom; text-align: right; border-style: none;\"><strong>0C\/23M\/100Y\/0K<\/strong><\/td>\n<td style=\"width: 25%; background-color: #ffdd98; vertical-align: bottom; text-align: right; border-style: none;\"><strong>50%<\/strong><\/td>\n<td style=\"width: 25%; background-color: #fff1d7; vertical-align: bottom; text-align: right; border-style: none;\"><strong>20%<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%; vertical-align: bottom; text-align: left; border-style: none;\">\n<h3>Centennial Silver<\/h3>\n<p>PMS 429C<\/td>\n<td style=\"width: 25%; background-color: #aeb2b7; vertical-align: bottom; text-align: right; border-style: none;\"><\/td>\n<td style=\"width: 25%; vertical-align: bottom; text-align: right; border-style: none;\"><\/td>\n<td style=\"width: 25%; vertical-align: bottom; text-align: right; border-style: none;\"><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%; vertical-align: bottom; text-align: left; border-style: none;\">\n<h3>Kelley Commons Sky<\/h3>\n<p>PMS 631C<\/td>\n<td style=\"width: 25%; background-color: #54afcb; vertical-align: bottom; text-align: right; border-style: none;\"><\/td>\n<td style=\"width: 25%; vertical-align: bottom; text-align: right; border-style: none;\"><\/td>\n<td style=\"width: 25%; vertical-align: bottom; text-align: right; border-style: none;\"><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%; vertical-align: bottom; text-align: left; border-style: none;\">\n<h3>Fall Leaves<\/h3>\n<p>PMS 159C<\/td>\n<td style=\"width: 25%; background-color: #d97245; vertical-align: bottom; text-align: right; border-style: none;\"><\/td>\n<td style=\"width: 25%; vertical-align: bottom; text-align: right; border-style: none;\"><\/td>\n<td style=\"width: 25%; vertical-align: bottom; text-align: right; border-style: none;\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Due to the difficulty in reproducing the yellow gold on different papers, two different inks should be used depending on the paper choice.<\/p>\n<ul>\n<li>On coated paper (glossy, shiny paper) the Griffon Gold is (PANTONE \u00ae Matching System) PMS 123C.<\/li>\n<li>On uncoated paper (such as paper used in an office copier) the Griffon Gold is PMS 109U.<\/li>\n<li>When four-color process inks are used, Griffon Gold can be produced by printing: 0C\/23M\/100Y\/0K.<\/li>\n<\/ul>\n<hr \/>\n<h2 style=\"text-align: center;\">RGB and Hex for Screens and Web<\/h2>\n<table style=\"width: 100%; border-collapse: collapse; border-style: none;\" cellpadding=\"30px\">\n<tbody>\n<tr>\n<td style=\"width: 25%; vertical-align: bottom; text-align: left; border-style: none;\">\n<h3>Griffon Black<\/h3>\n<p><strong>RGB: <\/strong>rgb(0,0,0);<br \/>\n<strong>Hex:<\/strong> #000000;<\/td>\n<td style=\"width: 25%; background-color: #000000; border-style: none; text-align: right; vertical-align: bottom;\"><\/td>\n<td style=\"width: 25%; background-color: #333333; border-style: none; text-align: right; vertical-align: bottom;\"><span style=\"color: #ffffff;\"><strong>RGB: <\/strong>rgb(51,51,51);<\/span><br \/>\n<span style=\"color: #ffffff;\"><strong>Hex:<\/strong> #333333;<\/span><\/td>\n<td style=\"width: 25%; background-color: #e0e0e0; border-style: none; text-align: right; vertical-align: bottom;\"><strong>RGB: <\/strong>rgb(224,224,224);<br \/>\n<strong>Hex:<\/strong> #e0e0e0;<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%; vertical-align: bottom; text-align: left; border-style: none;\">\n<h3>Griffon Gold<\/h3>\n<p><strong>RGB: <\/strong>rgb(255,199,0);<br \/>\n<strong>Hex:<\/strong> #ffc700;<\/td>\n<td style=\"width: 25%; background-color: #ffc700; border-style: none; text-align: right; vertical-align: bottom;\"><\/td>\n<td style=\"width: 25%; background-color: rgba(255, 199, 0, 0.314); border-style: none; text-align: right; vertical-align: bottom;\"><strong>RGB: <\/strong>rgb(255,237,175);<br \/>\n<strong>RGBA: <\/strong>rgba(255,199,0,0.5);<br \/>\n<strong>Hex:<\/strong> #ffedaf;<br \/>\n<strong>Hex w\/ Alpha:<\/strong> #ffc70050;<\/td>\n<td style=\"width: 25%; background-color: rgba(255, 199, 0, 0.125); border-style: none; text-align: right; vertical-align: bottom;\"><strong>RGB: <\/strong>rgb(255,248,223);<br \/>\n<strong>RGBA: <\/strong>rgba(255,199,0,0.2);<br \/>\n<strong>Hex:<\/strong> #fff8df;<br \/>\n<strong>Hex w\/ Alpha:<\/strong> #ffc70020;<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%; vertical-align: bottom; text-align: left; border-style: none;\">\n<h3>Centennial Silver<\/h3>\n<p><strong>RGB: <\/strong>rgb(174,178,183);<br \/>\n<strong>Hex:<\/strong> #aeb2b7;<\/td>\n<td style=\"width: 25%; background-color: #aeb2b7; vertical-align: bottom; text-align: right; border-style: none;\"><\/td>\n<td style=\"width: 25%; vertical-align: bottom; text-align: right; border-style: none;\"><\/td>\n<td style=\"width: 25%; vertical-align: bottom; text-align: right; border-style: none;\"><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%; vertical-align: bottom; text-align: left; border-style: none;\">\n<h3>Kelley Commons Sky<\/h3>\n<p><strong>RGB: <\/strong>rgb(84,175,203);<br \/>\n<strong>Hex:<\/strong> #54afcb;<\/td>\n<td style=\"width: 25%; background-color: #54afcb; vertical-align: bottom; text-align: right; border-style: none;\"><\/td>\n<td style=\"width: 25%; vertical-align: bottom; text-align: right; border-style: none;\"><\/td>\n<td style=\"width: 25%; vertical-align: bottom; text-align: right; border-style: none;\"><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%; vertical-align: bottom; text-align: left; border-style: none;\">\n<h3>Fall Leaves<\/h3>\n<p><strong>RGB: <\/strong>rgb(217,114,69);<br \/>\n<strong>Hex:<\/strong> #d97245;<\/td>\n<td style=\"width: 25%; background-color: #d97245; vertical-align: bottom; text-align: right; border-style: none;\"><\/td>\n<td style=\"width: 25%; vertical-align: bottom; text-align: right; border-style: none;\"><\/td>\n<td style=\"width: 25%; vertical-align: bottom; text-align: right; border-style: none;\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-toggle-no-divider fusion-toggle-boxed-mode\" role=\"tabpanel\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\"><a aria-expanded=\"false\" aria-selected=\"false\" aria-controls=\"9b8bf7ae0846e509b\" role=\"tab\" data-toggle=\"collapse\" data-parent=\"#accordion-2010-1\" data-target=\"#9b8bf7ae0846e509b\" href=\"#9b8bf7ae0846e509b\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Typography<\/span><\/a><\/h4><\/div><div id=\"9b8bf7ae0846e509b\" class=\"panel-collapse collapse \"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p><span style=\"font-weight: 400;\">大象传媒\u2019s brand fonts are the Aktiv Grotesk Condensed family. Our web-safe alternative is Oswald.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The 大象传媒 brand fonts can be accessed from <a href=\"https:\/\/fonts.adobe.com\/fonts\/aktiv-grotesk\">Adobe Fonts<\/a> through the Creative Cloud desktop application. Oswald can be found on <a href=\"https:\/\/fonts.google.com\/specimen\/Oswald\">Google Fonts<\/a>.<\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-toggle-no-divider fusion-toggle-boxed-mode\" role=\"tabpanel\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\"><a aria-expanded=\"false\" aria-selected=\"false\" aria-controls=\"4ec6c25b1939cf398\" role=\"tab\" data-toggle=\"collapse\" data-parent=\"#accordion-2010-1\" data-target=\"#4ec6c25b1939cf398\" href=\"#4ec6c25b1939cf398\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Stationery<\/span><\/a><\/h4><\/div><div id=\"4ec6c25b1939cf398\" class=\"panel-collapse collapse \"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>New official 大象传媒 stationery for letters, envelopes and business cards available upon request, <a href=\"https:\/\/www.missouriwestern.edu\/marcom\/marcom-request\" target=\"_blank\" rel=\"noopener\">submit project request form<\/a><\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-toggle-no-divider fusion-toggle-boxed-mode\" role=\"tabpanel\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\"><a aria-expanded=\"false\" aria-selected=\"false\" aria-controls=\"0f264beb4d022027b\" role=\"tab\" data-toggle=\"collapse\" data-parent=\"#accordion-2010-1\" data-target=\"#0f264beb4d022027b\" href=\"#0f264beb4d022027b\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Email Signature<\/span><\/a><\/h4><\/div><div id=\"0f264beb4d022027b\" class=\"panel-collapse collapse \"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Every email that comes from the university reflects upon the institution. Using one simple, branded email signature across campus helps strengthen the university\u2019s visual identity.<\/p>\n<p>Please use our generator to create a branded email signature.<\/p>\n<div ><style type=\"text\/css\">.fusion-button.button-1 {border-radius:0px;}<\/style><a class=\"fusion-button button-flat fusion-button-default-size button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.missouriwestern.edu\/brand\/email-signature\/\"><span class=\"fusion-button-text\">Email Signature<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-text fusion-text-4\" style=\"transform:translate3d(0,0,0);\"><p>For additional details, please consult the complete <a href=\"https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2025\/07\/大象传媒-Brand-Guide-FNL.pdf\" target=\"_blank\" rel=\"noopener\">大象传媒 Brand Guide<\/a> in PDF form.<\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-3{width:66.666666666667% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-3 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 2.88%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 2.88%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-3{width:100% !important;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-3{width:100% !important;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-3{ padding-top : 0px;margin-top : -20;padding-right : 30px;padding-bottom : 0px;margin-bottom : 0;padding-left : 30px;}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":[],"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/www.missouriwestern.edu\/brand\/wp-json\/wp\/v2\/pages\/2010"}],"collection":[{"href":"https:\/\/www.missouriwestern.edu\/brand\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.missouriwestern.edu\/brand\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.missouriwestern.edu\/brand\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.missouriwestern.edu\/brand\/wp-json\/wp\/v2\/comments?post=2010"}],"version-history":[{"count":136,"href":"https:\/\/www.missouriwestern.edu\/brand\/wp-json\/wp\/v2\/pages\/2010\/revisions"}],"predecessor-version":[{"id":2703,"href":"https:\/\/www.missouriwestern.edu\/brand\/wp-json\/wp\/v2\/pages\/2010\/revisions\/2703"}],"wp:attachment":[{"href":"https:\/\/www.missouriwestern.edu\/brand\/wp-json\/wp\/v2\/media?parent=2010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.missouriwestern.edu\/brand\/wp-json\/wp\/v2\/categories?post=2010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.missouriwestern.edu\/brand\/wp-json\/wp\/v2\/tags?post=2010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}