{"id":1646,"date":"2019-08-14T12:00:56","date_gmt":"2019-08-14T17:00:56","guid":{"rendered":"https:\/\/www.missouriwestern.edu\/brand\/?page_id=1646"},"modified":"2026-01-13T12:53:13","modified_gmt":"2026-01-13T18:53:13","slug":"social-media-guide","status":"publish","type":"page","link":"https:\/\/www.missouriwestern.edu\/brand\/social-media-guide\/","title":{"rendered":"Social Media Guide"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-image: url(/brand/wp-json/wp/v2/pages/1646/&quot;https:////www.missouriwestern.edu/brand/wp-content/uploads/sites/143/2022/11/love-mwsu.png&quot;);background-position: center top;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center\" style=\"max-width:104%;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_4_5 4_5 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:200px;width:100%;\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:200px;width:100%;\"><\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:80% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 2.4%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 2.4%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;background-color:#00000050;padding: 20px 20px 20px 20px;\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-1{width:100% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-1 > .fusion-column-wrapper {padding-top : 20 !important;padding-right : 20 !important;margin-right : 1.92%;padding-bottom : 20 !important;padding-left : 20 !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-1{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:30px;padding-bottom:0px;padding-left:30px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type='text\/css'>.reading-box-container-1 .element-bottomshadow:before,.reading-box-container-1 .element-bottomshadow:after{opacity:0.70;}<\/style><div class=\"fusion-reading-box-container reading-box-container-1\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"reading-box element-bottomshadow\" style=\"background-color:#f6f6f6;border-width:1px;border-color:#f6f6f6;border-bottom-width:3px;border-bottom-color:var(--primary_color);border-style:solid;\"><div class=\"reading-box-additional\">\n<p><span style=\"font-weight: 400;\">Our social media channels provide us with endless opportunities to share the stories and achievements of our University, listen to outside opinions and engage with our audiences in a timely and efficient manner. With those opportunities also come potential challenges: 24\/7 connectivity, negative interactions and engagement speed. We encourage you to participate in the social media conversation, but please read our rules and guidelines beforehand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media accounts take a lot of time and effort to maintain. Before setting up an official or affiliated 大象传媒 social media account, you are required to meet with Marketing &amp; Communications. You will have the opportunity to learn more about what it takes to run a successful social media page and remain within the University brand. When you are ready for this step, please email <\/span><a href=\"mailto:marketing@missouriwestern.edu\"><span style=\"font-weight: 400;\">marketing@missouriwestern.edu<\/span><\/a><span style=\"font-weight: 400;\"> or a member of the Marketing &amp; Communications team.<\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center\" style=\"max-width:104%;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_3 1_3 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img width=\"1024\" height=\"1024\" alt=\"cheerleaders taking a selfie\" title=\"cheer selfie\" src=\"https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2022\/11\/cheer-selfie.png\" class=\"img-responsive wp-image-2522\" srcset=\"https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2022\/11\/cheer-selfie-200x200.png 200w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2022\/11\/cheer-selfie-400x400.png 400w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2022\/11\/cheer-selfie-600x600.png 600w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2022\/11\/cheer-selfie-800x800.png 800w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2022\/11\/cheer-selfie.png 1024w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 800px\" \/><\/span><\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-3{width:33.333333333333% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-3 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 0%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 0%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_3 1_3 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 20px 20px 20px 20px;\"><div class=\"fusion-text fusion-text-1\" style=\"transform:translate3d(0,0,0);\"><h2 style=\"text-transform: uppercase;\">quick social media do&#8217;s and don&#8217;ts<\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do write descriptive Alt Text.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do check your color contrast.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do engage with your audience in fun and productive ways.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do have a distinct voice that your profile can maintain.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do be authentic and genuine.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do consider how small text can look on a phone.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do check your Analytics regularly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don\u2019t include a link or QR code in your graphic.<\/span><\/li>\n<li aria-level=\"1\">Don&#8217;t include links in captions on platforms that do not allow you to click them.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don\u2019t try to be trendy for the sake of being trendy.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don\u2019t just post a photo of a flyer.<\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-4{width:33.333333333333% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-4 > .fusion-column-wrapper {padding-top : 20px !important;padding-right : 20px !important;margin-right : 5.76%;padding-bottom : 20px !important;padding-left : 20px !important;margin-left : 5.76%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-4{width:100% !important;order : 0;}.fusion-builder-column-4 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-4{width:100% !important;order : 0;}.fusion-builder-column-4 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-3{ padding-top : 0px;margin-top : 0px;padding-right : 30px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 30px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center\" style=\"max-width:104%;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-column-no-min-height\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 20px 20px 20px 20px;\"><div class=\"fusion-text fusion-text-2\" style=\"transform:translate3d(0,0,0);\"><h1 style=\"text-transform: uppercase;\">branding<\/h1>\n<p><span style=\"font-weight: 400;\">The 大象传媒 <a href=\"https:\/\/www.missouriwestern.edu\/brand\/brand-guide\/\">brand guidelines<\/a> ensure brand awareness.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use our correct shades of <\/span><b>black<\/b><span style=\"font-weight: 400;\"> and <\/span><b>gold<\/b><span style=\"font-weight: 400;\"> in your graphics<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Black<\/b><span style=\"font-weight: 400;\">\u00a0<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">RGB: (51, 51, 51)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Hex: #333333<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Gold<\/b><span style=\"font-weight: 400;\">\u00a0<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">RGB: (255, 199, 0)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Hex: #ffc700<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li>Use our secondary colors when useful\n<ul>\n<li><strong>Kelley Commons Sky<\/strong>\n<ul>\n<li>RGB: (84, 175, 203)<\/li>\n<li>Hex: #54AFCB<\/li>\n<\/ul>\n<\/li>\n<li><strong>Fall Leaves<\/strong>\n<ul>\n<li>RGB: (217, 114, 69)<\/li>\n<li>Hex: #D97245<\/li>\n<\/ul>\n<\/li>\n<li><strong>Centennial Silver<\/strong>\n<ul>\n<li>RGB: (174, 178, 183)<\/li>\n<li>Hex: #AEB2B7<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use the <\/span><span style=\"font-weight: 400;\">approved<\/span><span style=\"font-weight: 400;\"> logos correctly. See our <a href=\"https:\/\/www.missouriwestern.edu\/brand\/brand-guide\/\">brand guidelines<\/a> for more information.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">大象传媒 should be the primary way you refer to the University on social media. MWSU is also acceptable in situations where character limits or design considerations are a factor. 大象传媒 is the formal name, and generally should not be used in social media.<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b><i>Avoid<\/i><\/b><span style=\"font-weight: 400;\"> using Mo West (with a space), 大象传媒ern, Western, 大象传媒 Western State, MoWo<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The theme of student and alumni success is the basis of all design to give our brand a cohesive look and feel. No matter the audience, we should all strive to achieve a tone that is authentic, genuine and focused on student success.<\/span><\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-5{width:33.333333333333% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-5 > .fusion-column-wrapper {padding-top : 20px !important;padding-right : 20px !important;margin-right : 0%;padding-bottom : 20px !important;padding-left : 20px !important;margin-left : 0%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-5{width:100% !important;order : 0;}.fusion-builder-column-5 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-5{width:100% !important;order : 0;}.fusion-builder-column-5 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-column-no-min-height\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img width=\"1024\" height=\"1024\" alt=\"full stadium\" title=\"stadium\" src=\"https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2022\/11\/stadium.png\" class=\"img-responsive wp-image-2525\" srcset=\"https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2022\/11\/stadium-200x200.png 200w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2022\/11\/stadium-400x400.png 400w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2022\/11\/stadium-600x600.png 600w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2022\/11\/stadium-800x800.png 800w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2022\/11\/stadium.png 1024w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 800px\" \/><\/span><\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-6{width:33.333333333333% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-6 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 0%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 0%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-6{width:100% !important;order : 0;}.fusion-builder-column-6 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-6{width:100% !important;order : 0;}.fusion-builder-column-6 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-4{ padding-top : 0px;margin-top : 0px;padding-right : 30px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 30px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center\" style=\"max-width:104%;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_3 1_3 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 20px 20px 20px 20px;\"><div class=\"fusion-text fusion-text-3\" style=\"transform:translate3d(0,0,0);\"><h2 style=\"text-transform: uppercase;\">general hashtag info<\/h2>\n<p><span style=\"font-weight: 400;\">Hashtags are used to identify specific categories for content. Their function and importance vary by platform and have declined in effectiveness as social media algorithms have evolved. See the Platform Practices section for specific usage.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tips for hashtags:\u00a0<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Use relevant hashtags<\/span><\/li>\n<li aria-level=\"2\">Use hashtags sparingly on Instagram and Facebook<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">See what hashtags your audience is already using<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Avoid generic hashtags and too-specific hashtags<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Example:\u00a0<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"4\"><span style=\"font-weight: 400;\">Don\u2019t use #WeAreProudOfGriffons, use #GriffonProud<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"4\"><span style=\"font-weight: 400;\">Don\u2019t use #Campus, use #大象传媒WesternCampus<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Use some of our 大象传媒 Western hashtags when they are relevant to your content. See MWSU Hashtags section for examples.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Watch out for hashtags that have an emoji from a different company.<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Some hashtags have an emoji specific to a certain brand.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Example: #RingTheBell is actually a Phillies Hashtag, so a P appears after the hashtag.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-7{width:33.333333333333% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-7 > .fusion-column-wrapper {padding-top : 20px !important;padding-right : 20px !important;margin-right : 5.76%;padding-bottom : 20px !important;padding-left : 20px !important;margin-left : 5.76%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-7{width:100% !important;order : 0;}.fusion-builder-column-7 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-7{width:100% !important;order : 0;}.fusion-builder-column-7 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_3 1_3 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 20px 20px 20px 20px;\"><div class=\"fusion-text fusion-text-4\" style=\"transform:translate3d(0,0,0);\"><h2 style=\"text-transform: none;\">大象传媒 HASHTAGS AND USES<\/h2>\n<p>As algorithms evolve, we are starting to move away from hashtags. It&#8217;s important to recognize when hashtags are still needed to further reach and when they are not.<\/p>\n<p>Here are a few tags you can use on Tik Tok and occasionally on Instagram. Use them correctly and sparingly.<\/p>\n<p><strong>#大象传媒 and #大象传媒Western<\/strong><\/p>\n<ul>\n<li>Use interchangeably with any content related to 大象传媒.<\/li>\n<\/ul>\n<p><strong>#MoreAt大象传媒<\/strong><\/p>\n<ul>\n<li>Part of our recent marketing campaign. Use this hashtag for content that shows how 大象传媒 is setting itself apart or excelling.<\/li>\n<\/ul>\n<p><strong>#GoGriffs<\/strong><\/p>\n<ul>\n<li>Use when content is related to positive Griffon stories. This is our current hashtag, but be mindful that other schools use this, so it is not a 大象传媒-specific hashtag.<\/li>\n<\/ul>\n<p><b>#GriffUp <\/b>or<b> #OurCity <\/b>or<b> #BlackIsGold<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Use for any content that is related to Athletics.<\/span><\/li>\n<\/ul>\n<p><b>#大象传媒Alum <\/b>or<b> #大象传媒Alumni<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Use for any content related to alumni or alumni-related events.<\/span><\/li>\n<\/ul>\n<p><b>#FirstYearGriffs<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Use for content related to a first-year Griffon&#8217;s experience or event.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Use should be limited to when interacting with the First-Year Griff Instagram account.\u00a0<\/span><\/li>\n<\/ul>\n<p><b>#GriffUp <\/b>or<b> #StayGold <\/b>or<b> #OurCity<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Use for any content that is related to Athletics.<\/span><\/li>\n<li aria-level=\"2\">Note that #OurCity is being phased out by #StayGold.<\/li>\n<\/ul>\n<p><b>#MWSUAlum<\/b><span style=\"font-weight: 400;\"> or <\/span><b>#MWSUAlumni<\/b><span style=\"font-weight: 400;\"> or<\/span><b> #大象传媒WesternAlumni<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Use for any content related to alumni or alumni-related events.<\/span><\/li>\n<\/ul>\n<p><b>#FirstYearGriffs<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Use for content related to a first-year Griffon\u2019s experience or event.<\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-8{width:33.333333333333% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-8 > .fusion-column-wrapper {padding-top : 20px !important;padding-right : 20px !important;margin-right : 5.76%;padding-bottom : 20px !important;padding-left : 20px !important;margin-left : 5.76%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-8{width:100% !important;order : 0;}.fusion-builder-column-8 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-8{width:100% !important;order : 0;}.fusion-builder-column-8 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-5{ padding-top : 0px;margin-top : 0px;padding-right : 30px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 30px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center\" style=\"max-width:104%;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_3 1_3 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 20px 20px 20px 20px;\"><div class=\"fusion-text fusion-text-5\" style=\"transform:translate3d(0,0,0);\"><h2 style=\"text-transform: uppercase;\">tagging<\/h2>\n<p><span style=\"font-weight: 400;\">As representatives of the University, always tag the main 大象传媒 accounts and use our relevant hashtags. By doing this, Marketing and Communications is notified about this post and can share on our platforms if deemed appropriate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When your content involves other people or organizations, it is always a good idea to tag them. This helps give the viewer relevant information, as well as allows the other person or organization to engage quickly and with ease.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before posting, research what a person or organization\u2019s handle\/username is. You can add them directly into the captions or tag them in the picture\/graphic.<\/span><\/p>\n<p>Be sure to tag us with these handles on social media platforms:<\/p>\n<ul>\n<li>Facebook: <a href=\"https:\/\/www.facebook.com\/大象传媒Western\/\" target=\"_blank\" rel=\"noopener\">@大象传媒<\/a><\/li>\n<li>Instagram: <a href=\"https:\/\/www.instagram.com\/missouriwestern\/\" target=\"_blank\" rel=\"noopener\">@missouriwestern<\/a><\/li>\n<li>X: <a href=\"https:\/\/twitter.com\/大象传媒Western\" target=\"_blank\" rel=\"noopener\">@大象传媒Western<\/a><\/li>\n<li>TikTok: <a href=\"https:\/\/www.tiktok.com\/@missouriwestern\" target=\"_blank\" rel=\"noopener\">@missouriwestern<\/a><\/li>\n<li>LinkedIn: <a href=\"https:\/\/www.linkedin.com\/school\/missouri-western-state-university\/\" target=\"_blank\" rel=\"noopener\">@大象传媒WesternStateUniversity<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-9{width:33.333333333333% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-9 > .fusion-column-wrapper {padding-top : 20px !important;padding-right : 20px !important;margin-right : 5.76%;padding-bottom : 20px !important;padding-left : 20px !important;margin-left : 5.76%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-9{width:100% !important;order : 0;}.fusion-builder-column-9 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-9{width:100% !important;order : 0;}.fusion-builder-column-9 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_3 1_3 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img width=\"1024\" height=\"1024\" alt=\"graduate holding diploma against a background of people filling the stadium\" title=\"grad\" src=\"https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2022\/11\/grad.png\" class=\"img-responsive wp-image-2527\" srcset=\"https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2022\/11\/grad-200x200.png 200w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2022\/11\/grad-400x400.png 400w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2022\/11\/grad-600x600.png 600w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2022\/11\/grad-800x800.png 800w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2022\/11\/grad.png 1024w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 800px\" \/><\/span><\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-10{width:33.333333333333% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-10 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 0%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 0%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-10{width:100% !important;order : 0;}.fusion-builder-column-10 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-10{width:100% !important;order : 0;}.fusion-builder-column-10 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-6{ padding-top : 0px;margin-top : 0px;padding-right : 30px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 30px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center\" style=\"max-width:104%;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-no-small-visibility fusion-no-medium-visibility\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><img width=\"1024\" height=\"1024\" alt=\"max the griffon\" title=\"max\" src=\"https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2022\/11\/max.png\" class=\"img-responsive wp-image-2526\" srcset=\"https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2022\/11\/max-200x200.png 200w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2022\/11\/max-400x400.png 400w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2022\/11\/max-600x600.png 600w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2022\/11\/max-800x800.png 800w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2022\/11\/max.png 1024w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 800px\" \/><\/span><\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-11{width:33.333333333333% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-11 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 0%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 0%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-11{width:100% !important;order : 0;}.fusion-builder-column-11 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-11{width:100% !important;order : 0;}.fusion-builder-column-11 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_3 1_3 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 20px 20px 20px 20px;\"><div class=\"fusion-text fusion-text-6\" style=\"transform:translate3d(0,0,0);\"><h2 style=\"text-transform: uppercase;\">content types<\/h2>\n<p><span style=\"font-weight: 400;\">Content is <\/span><i><span style=\"font-weight: 400;\">anything<\/span><\/i><span style=\"font-weight: 400;\"> you post on your social media platforms. There are many forms of content: image, graphic, video, Reel\/Tiktok, Story, or link. Keep it authentic, genuine and human.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Note: The success of one type of content on a platform does not mean it will work on all platforms.<\/span><\/p>\n<\/div><style type=\"text\/css\">#accordion-1646-1 .fusion-panel:hover, #accordion-1646-1 .fusion-panel.hover{ background-color: #f9f9f9 } #accordion-1646-1 .fusion-panel { border-color:#cccccc; border-width:1px; background-color:#ffffff; }.fusion-accordian  #accordion-1646-1 .panel-title a .fa-fusion-box{ color: #ffffff;}.fusion-accordian  #accordion-1646-1 .panel-title a .fa-fusion-box:before{ font-size: 13px; width: 13px;}.fusion-accordian  #accordion-1646-1 .panel-title a{font-size:18px;}.fusion-accordian  #accordion-1646-1 .fa-fusion-box { background-color: #333333;border-color: #333333;}.fusion-accordian  #accordion-1646-1 .panel-title a:hover, #accordion-1646-1 .fusion-toggle-boxed-mode:hover .panel-title a { color: #3a3a3a;}.fusion-accordian  #accordion-1646-1 .panel-title .active .fa-fusion-box,.fusion-accordian  #accordion-1646-1 .panel-title a:hover .fa-fusion-box { background-color: #3a3a3a!important;border-color: #3a3a3a!important;}<\/style><div class=\"accordian fusion-accordian\"><div class=\"panel-group\" id=\"accordion-1646-1\" role=\"tablist\"><div class=\"fusion-panel panel-default fusion-toggle-no-divider fusion-toggle-boxed-mode\" role=\"tabpanel\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\"><a aria-expanded=\"false\" aria-selected=\"false\" aria-controls=\"851bff3ee8e6ee486\" role=\"tab\" data-toggle=\"collapse\" data-parent=\"#accordion-1646-1\" data-target=\"#851bff3ee8e6ee486\" href=\"#851bff3ee8e6ee486\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Images<\/span><\/a><\/h4><\/div><div id=\"851bff3ee8e6ee486\" class=\"panel-collapse collapse \"><div class=\"panel-body toggle-content fusion-clearfix\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Make sure your images are high quality and not pixelated.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Sets of photos (or Carousels) tend to perform better and can be a great opportunity to tell a story.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">The images can vary in subject, but including images with people is preferred.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Considerations for images:<\/span>\n<ul>\n<li><span style=\"font-weight: 400;\">For photos of people, make sure almost everyone in the picture looks engaged or expresses the appropriate emotion.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Avoid taking a photo where everyone has their back to the camera UNLESS the group is facing someone presenting.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">For photos of objects, make sure the objects are visible.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Follow the rule of thirds when thinking about photo composition.<\/span>\n<ul>\n<li><span style=\"font-weight: 400;\">Definition from Adobe: &#8220;The rule of thirds is a composition guideline that places your subject in the left or right third of an image, leaving the other two thirds more open. While there are other forms of composition, the rule of thirds generally leads to compelling and well-composed shots.&#8221; <a href=\"https:\/\/www.adobe.com\/creativecloud\/photography\/discover\/rule-of-thirds.html\" target=\"_blank\" rel=\"noopener\" class=\"broken_link\">Learn more about the rule of thirds from Adobe<\/a>.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><b><i>Avoid<\/i><\/b><span style=\"font-weight: 400;\"> using stock images; they look staged and do not feel genuine.<\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-toggle-no-divider fusion-toggle-boxed-mode\" role=\"tabpanel\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\"><a aria-expanded=\"false\" aria-selected=\"false\" aria-controls=\"877b99fd98681d080\" role=\"tab\" data-toggle=\"collapse\" data-parent=\"#accordion-1646-1\" data-target=\"#877b99fd98681d080\" href=\"#877b99fd98681d080\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Graphics<\/span><\/a><\/h4><\/div><div id=\"877b99fd98681d080\" class=\"panel-collapse collapse \"><div class=\"panel-body toggle-content fusion-clearfix\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Graphics within our branding can be a useful tool for spreading important information.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">When creating a graphic, think about how small this image will look on a viewer\u2019s phone.\u00a0<\/span>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><b><i>Avoid<\/i><\/b><span style=\"font-weight: 400;\"> using small font sizes and consider breaking up the content into multiple images if there is too much information for one image.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><b><i>Skip<\/i><\/b><span style=\"font-weight: 400;\"> the huge blocks of text in a graphic.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><b><i>Stick to<\/i><\/b> <span style=\"font-weight: 400;\">a simple sentence or two per graphic.<\/span><\/li>\n<li aria-level=\"3\"><strong><em>Do use<\/em><\/strong> appealing fonts and graphics.<\/li>\n<\/ol>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b><i>Avoid<\/i><\/b><span style=\"font-weight: 400;\"> posting a photo of a flyer or poster; the font size is usually too small and important information will be lost.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b><i>Avoid<\/i><\/b><span style=\"font-weight: 400;\"> using QR codes or links in graphics.\u00a0<\/span>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Your viewer will most likely be on a phone, so they will not have a way to scan a QR code.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Links in a photo are not clickable.<\/span>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"4\"><span style=\"font-weight: 400;\">You can add a clickable link into a caption on all platforms EXCEPT Instagram and TikTok; add these links to your bio when applicable.<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b><i>Avoid<\/i><\/b><span style=\"font-weight: 400;\"> using templates that are not customized to our brand. Canva is a great tool for templates, but make sure you are customizing the design to fit and feel more personal. If everyone posted the same template on Instagram, it would be a very boring feed.<\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-toggle-no-divider fusion-toggle-boxed-mode\" role=\"tabpanel\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\"><a aria-expanded=\"false\" aria-selected=\"false\" aria-controls=\"4c2e728345229cafd\" role=\"tab\" data-toggle=\"collapse\" data-parent=\"#accordion-1646-1\" data-target=\"#4c2e728345229cafd\" href=\"#4c2e728345229cafd\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Video (not Reels\/TikToks)<\/span><\/a><\/h4><\/div><div id=\"4c2e728345229cafd\" class=\"panel-collapse collapse \"><div class=\"panel-body toggle-content fusion-clearfix\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Videos can be a successful way to share important information.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Aim to keep videos under two minutes.<\/span><\/li>\n<li aria-level=\"2\">This type of content should be scripted and high quality.<\/li>\n<li aria-level=\"2\">Be sure to film to fit the ratio of the platform you will be posting to.<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-toggle-no-divider fusion-toggle-boxed-mode\" role=\"tabpanel\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\"><a aria-expanded=\"false\" aria-selected=\"false\" aria-controls=\"5234fe3c77d1a98f1\" role=\"tab\" data-toggle=\"collapse\" data-parent=\"#accordion-1646-1\" data-target=\"#5234fe3c77d1a98f1\" href=\"#5234fe3c77d1a98f1\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\"> Reels\/Tiktoks<\/span><\/a><\/h4><\/div><div id=\"5234fe3c77d1a98f1\" class=\"panel-collapse collapse \"><div class=\"panel-body toggle-content fusion-clearfix\">\n<ul>\n<li><span style=\"font-weight: 400;\">Keep these short videos between 7-15 seconds.<\/span>\n<ul>\n<li>Reels can be up to one minute and TikToks can be up to 10 minutes.<\/li>\n<\/ul>\n<\/li>\n<li><span style=\"font-weight: 400;\">Utilize trending audio and filters correctly. This will require you to see how others are using these and apply them to your specific topic.<\/span><\/li>\n<li>Make sure to use subtitles or turn on captions so the content can be understood even without sound.<\/li>\n<li>Tailor trends to fit the 大象传媒 story.<\/li>\n<li>Utilize this opportunity to feature students.<\/li>\n<li><span style=\"font-weight: 400;\">Film videos vertically; avoid using horizontal videos.<\/span><\/li>\n<li>These videos live permanently on an account&#8217;s main feed, unless deleted or archived.<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-toggle-no-divider fusion-toggle-boxed-mode\" role=\"tabpanel\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\"><a aria-expanded=\"false\" aria-selected=\"false\" aria-controls=\"323d7a7c7a0505aa4\" role=\"tab\" data-toggle=\"collapse\" data-parent=\"#accordion-1646-1\" data-target=\"#323d7a7c7a0505aa4\" href=\"#323d7a7c7a0505aa4\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Stories<\/span><\/a><\/h4><\/div><div id=\"323d7a7c7a0505aa4\" class=\"panel-collapse collapse \"><div class=\"panel-body toggle-content fusion-clearfix\">\n<ul>\n<li><span style=\"font-weight: 400;\">Be sure to stay within the safe space (1080 x 1420 pixels; a 250-pixel space at the top and bottom)<\/span><\/li>\n<li>This is a space where you can share clickable links. be sure to use a relevant and catchy call to action.<\/li>\n<li>Stories disappear after 24 hours\n<ul>\n<li>Highlights are a way to save and display stories on a profile after they expire. This is best utilized to save important information or showcase a certain event.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-toggle-no-divider fusion-toggle-boxed-mode\" role=\"tabpanel\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\"><a aria-expanded=\"false\" aria-selected=\"false\" aria-controls=\"8b63f19106b2791f3\" role=\"tab\" data-toggle=\"collapse\" data-parent=\"#accordion-1646-1\" data-target=\"#8b63f19106b2791f3\" href=\"#8b63f19106b2791f3\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Lives<\/span><\/a><\/h4><\/div><div id=\"8b63f19106b2791f3\" class=\"panel-collapse collapse \"><div class=\"panel-body toggle-content fusion-clearfix\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u201cGoing live\u201d can be a helpful tool for Q&amp;As or publicizing events. Lives give you the ability to answer people in real-time, so utilize that as best you can.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Try to prepare some ideas for what will be shown and what will be said before pressing start. Having a goal for your Live will help it feel more cohesive.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">In your Live, you have the ability to talk to people, but you do not have to rush to respond to every question. Respond to the comments and questions that feel relevant, and shout out to people as they say hello or enter the Live.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Start and finish strong! Make sure you are facing the camera at something relevant before starting, and make sure to sign off before ending.\u00a0<\/span>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Lives do not go away on Instagram and can be seen on your profile after the Live has ended.<\/span><\/li>\n<li aria-level=\"3\">Lives do expire after 30 days on Facebook. If you want to keep them, be sure to download them and then reupload them as regular videos.<\/li>\n<li aria-level=\"3\">Make sure you are being intentional about your Live content.<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-12{width:33.333333333333% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-12 > .fusion-column-wrapper {padding-top : 20px !important;padding-right : 20px !important;margin-right : 5.76%;padding-bottom : 20px !important;padding-left : 20px !important;margin-left : 5.76%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-12{width:100% !important;order : 0;}.fusion-builder-column-12 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-12{width:100% !important;order : 0;}.fusion-builder-column-12 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-7{ padding-top : 0px;margin-top : 0px;padding-right : 30px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 30px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center\" style=\"max-width:104%;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_3 1_3 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 20px 20px 20px 20px;\"><div class=\"fusion-text fusion-text-7\" style=\"transform:translate3d(0,0,0);\"><h2 style=\"text-transform: uppercase;\">accessibility and inclusion<\/h2>\n<p><span style=\"font-weight: 400;\">We have a very broad audience and want to make sure all of our content is digestible. Part of our mission as a university is to remove barriers, social media included.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alt Text<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><i><span style=\"font-weight: 400;\">Alternative Text (Alt Text)<\/span><\/i> <i><span style=\"font-weight: 400;\">is a word or phrase that is used to describe an image or graphic.<\/span><\/i><span style=\"font-weight: 400;\">\u00a0<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">This is important for screen readers to effectively describe what is happening in your post.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">It can also be a useful tool for people with certain sensory processing or learning disabilities.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">It can also be used if the image does not load properly.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Keep it short and to the point \u2013 fewer than 125 words.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Be descriptive and paint a vivid picture in your viewer\u2019s mind.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">There is no need to use \u201cImage of,\u201d \u201cGraphic of\u201d or \u201cVideo of\u201d in your Alt Text.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Include any and all text from a graphic.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Use proper nouns if the person, place, or thing is well known.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Do not use the Alt Text as a joke or a place to boost Search Engine Optimization.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Camel case Hashtags<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Capitalize the first letter of every word in your hashtag.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Use #MoreAt大象传媒, not #moreatmowest.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Captions<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">You should include captions on every video, Reel, TikTok and Story that is posted.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Double-check auto-captions for spelling errors.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Color contrast<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Contrast is important in graphics. Make sure the colors you are using provide enough difference for the viewer to clearly see.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Be aware of different types of color blindness when creating content:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><b>Red-green<\/b><span style=\"font-weight: 400;\"><strong>:<\/strong> hard to tell difference between red and green<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><b>Blue-yellow<\/b><span style=\"font-weight: 400;\"><strong>:<\/strong> hard to tell difference between blue and green and between yellow and red<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><b>Complete color blindness: <\/b>cannot see colors at all.<\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\">To check if you have a high-contrast image before posting, use a black-and-white filter to see if all the information is clear.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Emojis<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Use generic emojis when possible.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">When using emojis that have a skin tone, opt for the standard yellow.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Avoid using gender-specific emojis.<\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-13{width:33.333333333333% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-13 > .fusion-column-wrapper {padding-top : 20px !important;padding-right : 20px !important;margin-right : 5.76%;padding-bottom : 20px !important;padding-left : 20px !important;margin-left : 5.76%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-13{width:100% !important;order : 0;}.fusion-builder-column-13 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-13{width:100% !important;order : 0;}.fusion-builder-column-13 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_3 1_3 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-5 hover-type-none\"><img width=\"1024\" height=\"2800\" alt=\"clocktower in winter behind trees\" title=\"tall clocktower 2\" src=\"https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2022\/11\/tall-clocktower-2.png\" class=\"img-responsive wp-image-2531\" srcset=\"https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2022\/11\/tall-clocktower-2-200x547.png 200w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2022\/11\/tall-clocktower-2-400x1094.png 400w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2022\/11\/tall-clocktower-2-600x1641.png 600w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2022\/11\/tall-clocktower-2-800x2188.png 800w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2022\/11\/tall-clocktower-2.png 1024w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 800px\" \/><\/span><\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-14{width:33.333333333333% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-14 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 0%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 0%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-14{width:100% !important;order : 0;}.fusion-builder-column-14 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-14{width:100% !important;order : 0;}.fusion-builder-column-14 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-8{ padding-top : 0px;margin-top : 0px;padding-right : 30px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 30px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center\" style=\"max-width:104%;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_3 1_3 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-6 hover-type-none\"><img width=\"1024\" height=\"1024\" alt=\"group of students talking in the student union during griffon orientation\" title=\"group\" src=\"https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2022\/11\/group.png\" class=\"img-responsive wp-image-2528\" srcset=\"https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2022\/11\/group-200x200.png 200w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2022\/11\/group-400x400.png 400w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2022\/11\/group-600x600.png 600w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2022\/11\/group-800x800.png 800w, https:\/\/www.missouriwestern.edu\/brand\/wp-content\/uploads\/sites\/143\/2022\/11\/group.png 1024w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 800px\" \/><\/span><\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-15{width:33.333333333333% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-15 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 0%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 0%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-15{width:100% !important;order : 0;}.fusion-builder-column-15 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-15{width:100% !important;order : 0;}.fusion-builder-column-15 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_3 1_3 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 20px 20px 20px 20px;\"><div class=\"fusion-text fusion-text-8\" style=\"transform:translate3d(0,0,0);\"><h2 style=\"text-transform: uppercase;\">analytics<\/h2>\n<p><span style=\"font-weight: 400;\">Analytics can give important insight into what your audience is interested in seeing. Paying attention to your Analytics is the best way to know if your social media efforts are working.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Things to look for in your Analytics:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Engagement:<\/b><span style=\"font-weight: 400;\"> Likes, comments, shares, clicks<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Used to measure how much your audience interacts with your content<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Impressions:<\/b><span style=\"font-weight: 400;\"> The number of times your content was viewed\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reach<\/b>:<span style=\"font-weight: 400;\"> How many people potentially saw your post\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Audience age:<\/b><span style=\"font-weight: 400;\"> Think about the age group you are hoping to reach and see if it matches the audience your social media is reaching.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Content performance:<\/b><span style=\"font-weight: 400;\"> See what types of content are performing best. Analyze what aspects of your content are performing really well.\u00a0<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Example: A graphic you crossposted on Instagram and Facebook is performing significantly better on Facebook. From this, you can see that your Facebook audience enjoys graphics more than Instagram.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-16{width:33.333333333333% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-16 > .fusion-column-wrapper {padding-top : 20px !important;padding-right : 20px !important;margin-right : 5.76%;padding-bottom : 20px !important;padding-left : 20px !important;margin-left : 5.76%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-16{width:100% !important;order : 0;}.fusion-builder-column-16 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-16{width:100% !important;order : 0;}.fusion-builder-column-16 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-9{ padding-top : 0px;margin-top : 0px;padding-right : 30px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 30px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-10 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center\" style=\"max-width:104%;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_2 1_2 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 20px 20px 20px 20px;\"><div class=\"fusion-text fusion-text-9\" style=\"transform:translate3d(0,0,0);\"><h2 style=\"text-transform: uppercase; text-align: center;\">platform best practices<\/h2>\n<\/div><style type=\"text\/css\">#accordion-1646-2 .fusion-panel:hover, #accordion-1646-2 .fusion-panel.hover{ background-color: #f9f9f9 } #accordion-1646-2 .fusion-panel { border-color:#cccccc; border-width:1px; background-color:#ffffff; }.fusion-accordian  #accordion-1646-2 .panel-title a .fa-fusion-box{ color: #ffffff;}.fusion-accordian  #accordion-1646-2 .panel-title a .fa-fusion-box:before{ font-size: 13px; width: 13px;}.fusion-accordian  #accordion-1646-2 .panel-title a{font-size:18px;}.fusion-accordian  #accordion-1646-2 .fa-fusion-box { background-color: #333333;border-color: #333333;}.fusion-accordian  #accordion-1646-2 .panel-title a:hover, #accordion-1646-2 .fusion-toggle-boxed-mode:hover .panel-title a { color: #3a3a3a;}.fusion-accordian  #accordion-1646-2 .panel-title .active .fa-fusion-box,.fusion-accordian  #accordion-1646-2 .panel-title a:hover .fa-fusion-box { background-color: #3a3a3a!important;border-color: #3a3a3a!important;}<\/style><div class=\"accordian fusion-accordian\"><div class=\"panel-group\" id=\"accordion-1646-2\" role=\"tablist\"><div class=\"fusion-panel panel-default fusion-toggle-no-divider fusion-toggle-boxed-mode\" role=\"tabpanel\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\"><a aria-expanded=\"false\" aria-selected=\"false\" aria-controls=\"d723ca83a587daa46\" role=\"tab\" data-toggle=\"collapse\" data-parent=\"#accordion-1646-2\" data-target=\"#d723ca83a587daa46\" href=\"#d723ca83a587daa46\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Facebook (Part of Meta)<\/span><\/a><\/h4><\/div><div id=\"d723ca83a587daa46\" class=\"panel-collapse collapse \"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p><b>Audience<\/b><span style=\"font-weight: 400;\">: This is usually an older audience (think alumni and parents\/relatives). The youngest group here is usually 18-24, making it a tough place to reach out to incoming students. <\/span><i><span style=\"font-weight: 400;\">Some students say they only have Facebook because someone made them get it, so now they use it to stay connected to family or check in only on their birthday to respond to birthday wishes.\u00a0<\/span><\/i><\/p>\n<p><b>Recommended size of content<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Photos:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Horizontal images \u2013 1200 x 630 pixels<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Vertical images \u2013 1080 x 1350 pixels<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Links with an image \u2013 1200 x 630 pixels<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Stories<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">1080 x 1920 pixels<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><b>Content Type:<\/b><span style=\"font-weight: 400;\"> Great places to have pictures, graphics, Reels, videos, and Lives.<\/span><\/p>\n<p><b>Post Frequency: <\/b><span style=\"font-weight: 400;\">1-2 times per day. Stories can be 1-2 times per day.<\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-toggle-no-divider fusion-toggle-boxed-mode\" role=\"tabpanel\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\"><a aria-expanded=\"false\" aria-selected=\"false\" aria-controls=\"9445d9cfcbf9aa250\" role=\"tab\" data-toggle=\"collapse\" data-parent=\"#accordion-1646-2\" data-target=\"#9445d9cfcbf9aa250\" href=\"#9445d9cfcbf9aa250\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Instagram (Part of Meta)<\/span><\/a><\/h4><\/div><div id=\"9445d9cfcbf9aa250\" class=\"panel-collapse collapse \"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p><b>Audience:<\/b><span style=\"font-weight: 400;\"> The best way to reach everyone, especially current students\u00a0<\/span><\/p>\n<p><b>Content Type: <\/b><span style=\"font-weight: 400;\">images, graphics, videos, Reels, Lives and Stories<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Images: A high-quality image is what Instagram is known for.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Graphics: These are images that include text. These should be used sparingly.<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">For graphics, avoid u<\/span>sing too much text. Consider breaking up the content into a Carousel set of images.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><b>Recommended size of content<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Photos:<\/span>\n<ul>\n<li>Standard ratio: 1080 x 1350 &#8211; Ideal size to help keep profile grid looking consistent and avoid awkward cropping.<\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Stories: 1080 x 1920 pixels<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Reels\/any video content: 1080 x 1920 pixels<\/span><\/li>\n<\/ul>\n<p><b>Carousel posts<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">A Carousel post is a set of up to 20 photos that are all the same size. When selecting multiple images, the first image sets the size for all the images following. Since the first image is also what will be displayed on your profile grid, make it a strong image.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">We recommend that you use this feature as much as possible. Not only does it give the viewer more content, but it also displays different images from the Carousel as people scroll throughout the day.<\/span><\/li>\n<\/ul>\n<p><b>Captions<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Write your captions in an authentic, human way. Social media should be used as a way to communicate with your audience, not just for your audience to communicate with you.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Your first sentence should be your strongest sentence since Instagram will hide the rest on your audience\u2019s feed.<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">The general recommendation is to keep your captions short and to the point. If you do have a long caption in mind, consider what your audience is gaining from a long caption that could not be phrased in a sentence or two. If your post adds value to people\u2019s lives or is an interesting story, this could be a time to use a longer caption.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u00a0Have fun with emojis that seem relevant. Tip: Keep your emojis as neutral as possible. Avoid using a specific skin tone or gender since we serve all our Griffons equally.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Links: Instagram DOES NOT have a clickable link for captions. Avoid putting a link in your caption; instead, direct people to the link in your bio that you can change whenever needed.\u00a0<\/span><\/li>\n<\/ul>\n<p><strong>Hashtags<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Hashtags help people find your content. To keep your caption looking clean, we recommend adding some lines between your caption and hashtag groups. You can also try to integrate your hashtags straight into the caption.<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Avoid throwing a bunch of hashtags onto the end of the caption.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Use camel case hashtags. Camel case is when you capitalize the first letter of each word in your hashtag (i.e. #<\/span><b>M<\/b><span style=\"font-weight: 400;\">ore<\/span><b>A<\/b><span style=\"font-weight: 400;\">t<\/span><b>M<\/b><span style=\"font-weight: 400;\">o<\/span><b>W<\/b><span style=\"font-weight: 400;\">est).\u00a0<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Doing this is important for accessibility.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><b>Profile grid:<\/b><span style=\"font-weight: 400;\"> Your Instagram photo will live in your Instagram profile grid. Make sure the image seen in a 1080 x 1350 ratio looks good against the other posts on your grid and doesn\u2019t include an awkward crop (i.e. cropping off the top portion of someone\u2019s body).<\/span><\/p>\n<p><b>Post Frequency:<\/b><span style=\"font-weight: 400;\"> The main goal is to be as consistent as possible. Recommended frequency is 3-7 times per week\/<\/span><b>no more<\/b><span style=\"font-weight: 400;\"> than once per day. This helps your audience stay engaged without overwhelming them with content. Stories can be between 1-9 times a day.<\/span><\/p>\n<p><b>Username and Profile<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Username<\/span>\n<ul>\n<li><span style=\"font-weight: 400;\">Make sure your username gives a good idea of who you are; this will make your profile more searchable. Tip: Avoid using abbreviations since your audience may not be familiar with them.\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Profile\u00a0<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Name: This should be the full and\/or most commonly used name for your department\/organization. This is something that also makes your profile searchable.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Bio: Create a short sentence that quickly describes what you do.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Links: Use this as a place to put a link you want people to go to. This can be your website or a specific event you are pushing.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-toggle-no-divider fusion-toggle-boxed-mode\" role=\"tabpanel\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\"><a aria-expanded=\"false\" aria-selected=\"false\" aria-controls=\"715233983c9b418f6\" role=\"tab\" data-toggle=\"collapse\" data-parent=\"#accordion-1646-2\" data-target=\"#715233983c9b418f6\" href=\"#715233983c9b418f6\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">X (formerly Twitter)<\/span><\/a><\/h4><\/div><div id=\"715233983c9b418f6\" class=\"panel-collapse collapse \"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p><b>Audience<\/b><span style=\"font-weight: 400;\"><strong>:<\/strong> This is the most varied audience of the platforms. Current students are aware of the different X pages, but may not necessarily post or interact.\u00a0<\/span><\/p>\n<p><b>Content<\/b><span style=\"font-weight: 400;\"><strong>:<\/strong> Tweet, image, graphics, videos and links\u00a0<\/span><\/p>\n<p><b>Recommended size of content:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Photos:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Single image: Twitter displays one full image size regardless of size (extreme image sizes may still be cropped). Use an aspect ratio of 4:3 or 16:9 to ensure a whole single image is displayed on feed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Multiple images: 1200 x 675 pixels<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Links with an image: 800 x 418 pixels<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><b>Character limit:<\/b><span style=\"font-weight: 400;\"> X only allows 280 characters, which can be limiting. To help keep your character count down, try incorporating handles and hashtags into your tweet. You may also use the\u00a0<em>Thread<\/em> option to continue over the 280 character limit.<\/span><\/p>\n<p><b><\/b><b>Post Frequency:<\/b><span style=\"font-weight: 400;\"> 1-2 times a day<\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-toggle-no-divider fusion-toggle-boxed-mode\" role=\"tabpanel\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\"><a aria-expanded=\"false\" aria-selected=\"false\" aria-controls=\"88b49683c819e9e1a\" role=\"tab\" data-toggle=\"collapse\" data-parent=\"#accordion-1646-2\" data-target=\"#88b49683c819e9e1a\" href=\"#88b49683c819e9e1a\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">LinkedIn<\/span><\/a><\/h4><\/div><div id=\"88b49683c819e9e1a\" class=\"panel-collapse collapse \"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p><b>Audience<\/b><span style=\"font-weight: 400;\">: This is usually a great platform to reach alumni, employees and prospective employees. Some students have LinkedIn, but this is not the main way to communicate with them.<\/span><\/p>\n<p><b>Content types<\/b><span style=\"font-weight: 400;\">: Great place to have pictures, graphics, and videos<\/span><\/p>\n<p><b>Recommended size of content:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Photos:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Horizontal images \u2013 1104 x 736 pixels<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Links with an image \u2013 1200 x 628 pixels<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><b>Post Frequency:<\/b><span style=\"font-weight: 400;\"> 1-5 times per day.<\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-toggle-no-divider fusion-toggle-boxed-mode\" role=\"tabpanel\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\"><a aria-expanded=\"false\" aria-selected=\"false\" aria-controls=\"46c9e9590de7003e3\" role=\"tab\" data-toggle=\"collapse\" data-parent=\"#accordion-1646-2\" data-target=\"#46c9e9590de7003e3\" href=\"#46c9e9590de7003e3\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">TikTok<\/span><\/a><\/h4><\/div><div id=\"46c9e9590de7003e3\" class=\"panel-collapse collapse \"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p><b>Audience<\/b><span style=\"font-weight: 400;\"><strong>:<\/strong> This audience is any age from 16-34. Many people use TikTok daily, but that doesn\u2019t mean it will be the best place for you to be.<\/span><\/p>\n<p><b>Recommended size of content:<\/b><span style=\"font-weight: 400;\"> 1080 x 1920 pixels<\/span><\/p>\n<p><b>Content type: <\/b><span style=\"font-weight: 400;\">Short 7-15-second videos. TikTok allows videos up to 10 minutes, but to keep your viewer engaged aim for less than one minute.<\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-toggle-no-divider fusion-toggle-boxed-mode\" role=\"tabpanel\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\"><a aria-expanded=\"false\" aria-selected=\"false\" aria-controls=\"b6aa19269dcea7def\" role=\"tab\" data-toggle=\"collapse\" data-parent=\"#accordion-1646-2\" data-target=\"#b6aa19269dcea7def\" href=\"#b6aa19269dcea7def\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">YouTube<\/span><\/a><\/h4><\/div><div id=\"b6aa19269dcea7def\" class=\"panel-collapse collapse \"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p><b>Audience<\/b><span style=\"font-weight: 400;\"><strong>:<\/strong> This audience can be pretty broad, but the type of content you produce defines your target audience.<\/span><\/p>\n<p><b>Recommended size of content:<\/b><span style=\"font-weight: 400;\"> Aspect ratio 16:9<\/span><\/p>\n<p><b>Content type: <\/b><span style=\"font-weight: 400;\">Videos and shorts (similar to Reels and TikTok)<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-17{width:50% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-17 > .fusion-column-wrapper {padding-top : 20px !important;padding-right : 20px !important;margin-right : 3.84%;padding-bottom : 20px !important;padding-left : 20px !important;margin-left : 3.84%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-17{width:100% !important;order : 0;}.fusion-builder-column-17 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-17{width:100% !important;order : 0;}.fusion-builder-column-17 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-10{ padding-top : 0px;margin-top : 0px;padding-right : 30px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 30px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-11 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center\" style=\"max-width:104%;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_2 1_2 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 20px 20px 20px 20px;\"><div class=\"fusion-text fusion-text-10\" style=\"transform:translate3d(0,0,0);\"><h2 style=\"text-transform: none; text-align: center;\">大象传媒-AFFILIATED PROFILE CREATION REQUIREMENTS<\/h2>\n<\/div><div class=\"fusion-text fusion-text-11\" style=\"transform:translate3d(0,0,0);\"><p>These are the minimum requirements for a 大象传媒-affiliated social media account:<\/p>\n<ul>\n<li>At least one dedicated staff member, preferably two who are responsible for the account (this does not include student employees). The employees must have administrative privileges to all accounts and are responsible for permissions and security of accounts.\n<ul>\n<li>Social media should be included within position details and\/or daily job duties.\n<ul>\n<li>Password\/security information must be stored in a safe place and shared sparingly.<\/li>\n<li>Transferring of account admins must be a part of offboarding policy should the employee leave the institution.<\/li>\n<\/ul>\n<\/li>\n<li>For Facebook and LinkedIn pages, staff will need to use their personal accounts to access the pages. Do not use role accounts to manage these pages at the platform will remove these accounts and access if no other user accounts have administrator access.<\/li>\n<\/ul>\n<\/li>\n<li>Follow 大象传媒 on new accounts and get approval for profile icon and username from the Marketing and Communications team.<\/li>\n<li>Develop and maintain a social media calendar that shows the purpose of the account. Make sure content supports your department, program, or University&#8217;s strategic communication plan.\n<ul>\n<li>Strive for 2-3 quality posts a week.<\/li>\n<\/ul>\n<\/li>\n<li>Clearly identify your unit&#8217;s relationship with 大象传媒 in the bio section.<\/li>\n<li>Make sure to follow all relevant 大象传媒 policies including privacy policies, terms of service conditions of the platform you are using.<\/li>\n<\/ul>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-18{width:50% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-18 > .fusion-column-wrapper {padding-top : 20px !important;padding-right : 20px !important;margin-right : 3.84%;padding-bottom : 20px !important;padding-left : 20px !important;margin-left : 3.84%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-18{width:100% !important;order : 0;}.fusion-builder-column-18 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-18{width:100% !important;order : 0;}.fusion-builder-column-18 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_2 1_2 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 20px 20px 20px 20px;\"><div class=\"fusion-text fusion-text-12\" style=\"transform:translate3d(0,0,0);\"><h2 style=\"text-transform: uppercase; text-align: center;\">Personal Posting Guidelines<\/h2>\n<\/div><div class=\"fusion-text fusion-text-13\" style=\"transform:translate3d(0,0,0);\"><p>The line between professional and personal business can sometimes become blurred. The following guidelines are meant to clarify some of those questions.<\/p>\n<ul>\n<li>Be thoughtful about your content and potential audiences.<\/li>\n<li>Be honest about identity as a University faculty or staff member. However, be clear that you are sharing your views as an individual, not as a representative of the University.<\/li>\n<li>Even when you are engaging through personal accounts on social media, 大象传媒 affiliation on your profile has the ability to affect the University as a whole.\n<ul>\n<li>If you identify your affiliation in your profile or comments, users may associate you with the University.<\/li>\n<\/ul>\n<\/li>\n<li>Always think before you post.\n<ul>\n<li>Be civil to others and their opinions and don&#8217;t post personal information about others unless you have permission.<\/li>\n<li>Do not post confidential information about 大象传媒, its students, its alumni or your fellow employees.<\/li>\n<li>Use ethical judgement and follow all University policies.<\/li>\n<li>Be mindful that online posts can remain public for a long time, even if it has been removed.<\/li>\n<li>Ensure that no one mistakes employees&#8217; personal postings for official 大象传媒 communications by refraining from posting things that have the appearance of speaking on behalf of the University on personal channels.<\/li>\n<li>Please do share positive University news and events that are a matter of public record with family and friends.<\/li>\n<li>Linking straight to the information source is a great way to help promote the mission of the University and build community.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-19{width:50% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-19 > .fusion-column-wrapper {padding-top : 20px !important;padding-right : 20px !important;margin-right : 3.84%;padding-bottom : 20px !important;padding-left : 20px !important;margin-left : 3.84%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-19{width:100% !important;order : 0;}.fusion-builder-column-19 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-19{width:100% !important;order : 0;}.fusion-builder-column-19 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-11{ padding-top : 0px;margin-top : 0px;padding-right : 30px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 30px;}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":[],"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/www.missouriwestern.edu\/brand\/wp-json\/wp\/v2\/pages\/1646"}],"collection":[{"href":"https:\/\/www.missouriwestern.edu\/brand\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.missouriwestern.edu\/brand\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.missouriwestern.edu\/brand\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.missouriwestern.edu\/brand\/wp-json\/wp\/v2\/comments?post=1646"}],"version-history":[{"count":76,"href":"https:\/\/www.missouriwestern.edu\/brand\/wp-json\/wp\/v2\/pages\/1646\/revisions"}],"predecessor-version":[{"id":2718,"href":"https:\/\/www.missouriwestern.edu\/brand\/wp-json\/wp\/v2\/pages\/1646\/revisions\/2718"}],"wp:attachment":[{"href":"https:\/\/www.missouriwestern.edu\/brand\/wp-json\/wp\/v2\/media?parent=1646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.missouriwestern.edu\/brand\/wp-json\/wp\/v2\/categories?post=1646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.missouriwestern.edu\/brand\/wp-json\/wp\/v2\/tags?post=1646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}